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Photography and illustration should represent the world around us and include diversity in its many forms: gender, age, ethnicity, sexuality, disability, etc.  Do…

This Identity Guide provides design and brand tools for Stanford communicators. We hope you will find inspiration and resources to help you in your work. Please note…

Customized websites and support on campus Stanford Web Services (SWS) provides the Stanford community with a full range of web strategy, visual design, user experience, custom development, and ongoing…

What do I need to be brand compliant on my website? Recommended Optional Avoid Recommended – Stanford…

Our most versatile logo. The block S with tree is one of the most recognized logos of Stanford University. The tree is based on the rendition of El Palo Alto,…

We’re all part of the Stanford ecosystem Every Stanford group is part of, and benefits from, using our shared global identity. Our identity incorporates visual elements that give Stanford…

Using type thoughtfully Using type creatively…

Our brand typefaces may not always be available to everyone for use in Word documents, PowerPoint presentations and other digital applications. When collaborating with multiple people or sharing templates,…

At Stanford, our accent typefaces are Roboto, Roboto Condensed and Roboto Mono Space. You can download them from Google Fonts: Roboto Roboto Condensed Roboto…

At Stanford, our primary typefaces are Source Sans Pro and Source Serif Pro. You can download them from Google Fonts: Download Source Sans…