Typography

Our visual communications use families of typefaces that work together to bring Stanford’s story to life. They each have their own strengths. Use the following sections to guide your typographic choices, when to use them and how to style them.

At Stanford, we use two primary typefaces:

1. Source Sans Pro
2. Source Serif Pro

These typefaces work together to bring our messages to life. Using our brand typefaces consistently and thoughtfully is important for a cohesive brand presence.

We also have four accent typefaces:

1. Roboto
2. Roboto Condensed
3. Roboto Mono Spaced
4. Roboto Slab

Roboto is an alternate font family to Source Sans Pro and is suitable for technical layouts, for more economical use of space in layouts that require more information or content or when you want to convey a strong sense of structure and numerical data.

You can download all the above fonts on Google Fonts.

System Fonts

Our identity typefaces above may not always be available to everyone. When collaborating with multiple people or sharing templates, you may use the alternate fonts, which are freely available on all computers.

Using type

Using type thoughtfully is crucial to making our designs look professional. Follow these tips to make sure our typography is consistent.