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Identity guidelines & best practices that
inspire and align Stanford communications

This Identity Guide provides design and brand tools for Stanford communicators. We hope you will find inspiration and resources to help you in your work. Please note that downloads are available only to users with a SUNet login.

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order business cards

Find out how to order business cards and stationery from one of our approved vendors.

Learn more about ordering business cards

learn about Stanford’s primary brand elements

Information about our logos, color palette and typography.

Learn more about Stanford’s primary brand elements

align my website with Stanford's brand

Find out what the required and optional elements are to make your websites brand compliant.

Learn more about optimizing impact by bringing your Stanford websites on brand

develop a Stanford mobile app

Download pre-approved templates for iOS and Android for Stanford app development.

Learn more about developing a Stanford mobile app

get swag produced

Guidelines on creating merchandise or physical products using Stanford’s name or logos.

Learn more about producing swag

generate a department logo package

Use our logo generator to create a file package of your department logo.

Learn more about generating department logo package

Other helpful resources

University Communications

University Communications is the central resource for communications strategies that advance and protect the reputation of Stanford University.

Learn more about University Communications

Communicator Resources

UComm’s Communicator Resources website provides essential resources and recommendations for communicators at Stanford.

Learn more about Communicator Resources


Stanford’s web design style guide and front-end framework includes a browsable collection of web elements and design patterns.

Learn more about Decanter