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Promotional items (or Swag) can be created by various university departments and units incorporating the Stanford brand. Contact Trademark Licensing at with questions about approved vendors, product specs, etc. All use of Stanford marks on licensed merchandise must follow brand guidelines as outlined in Stanford’s logo art sheet. Below are a few examples of promotional items from various Stanford departments, units and groups.

Popular Stanford-branded items

Stanford hat with front and back embroidery| Stanford Admit Weekend 2020

22 oz. plastic stadium cup| Stanford Admit Weekend 2020

Coffee cup| Stanford, BeWell

Cold drink cup with lid| Stanford, Financial Management Services

Cardinal red t-shirt| Stanford, Chemical Engineering, Class of 2020

Ballpoint pen| Stanford, Graduate School of Education

16 oz. wide mouth coffee tumbler| Stanford University

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