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The University Seal

The seal may be used for Stanford activities and is our most formal emblem.

The Stanford seal lends authority and authenticity to any communication where it appears. The Seal has a formal and official quality and is often associated with institutional and academic use. It tends to not be widely used on communications related to life-of-the-university events and athletics, where the more informal block S with tree emblem is more appropriate.

Logo colors

University-approved colors shown below must be used for logos and matched for all digital projects, print and promotional items.

Cardinal red

Pantone 201 C

White

N/A

Black

Process black

Grey

Cool grey 11C

Palo Alto green

Pantone 3298 C

University seal downloads

The university’s signature color is Cardinal red. The color mixes for this in files below for download are as follows:

  • For png (digital) format: RGB (R: 140, G: 21, B: 21)
  • For eps (vector/print) format: CMYK  (C: 0, M: 100, Y: 65, K: 34)

Always check the mix for accuracy in your file after download as changes can take place across platforms and/or different versions of software. You may confirm or correct these mixes for use in your projects by checking them in our primary color palette.

University seal 1 color (grey)

University seal 1 color (black)

University seal 1 color (Cardinal red)

University seal 1 color (white, for dark backgrounds)

University seal 2 color (black, white)

University seal 2 color (Cardinal red, white)


University Seal Do’s and Don’ts

Do

Use correct color/background combinations

The university seal should be reproduced in the colors and color combinations shown below.

Download the art sheet which shows correct color combinations for production of the Stanford block S with tree here (link to pdf).

Make it large enough to read

Please use the seal only on communications of sufficiently high quality and resolution that it can be legibly reproduced.

3/8 inch for high-resolution printed materials and 75 pixel for digital materials are the minimum sizes for the University seal.

3/8 inch or 75 px minimum (not to scale)

When the seal is reversed to white the minimum size is 1 inch for high-resolution printed materials and 100 pixel for digital materials.

1 inch or 100 px minimum (not to scale)

Give it room to breathe

Whenever possible, allow more than 1/8 the diameter clear space to surround the seal. With the exception of trademark designations, do not place other graphics or typography in the minimum clear space area.

The seal can be a watermark

The seal may be used as a simulated watermark by using a tone-on-tone treatment. The effect can be achieved by using a very light colored seal on a neutral colored background.

Don’t

The Seal should not be altered in any way, such as by extending or condensing the emblem, outlining or adding borders, adding drop shadows or other special effects, or extracting the tree as a stand-alone symbol.

Don’t use the seal as a logo or part of a logo
Don’t use the seal as an avatar or profile icon (the seal is too formal)
Do not place the Cardinal seal on black background

Do not use the reverse seal on colors that aren’t in our primary color palette
Do not substitute colors
Do not color in the seal
Do not place other images or program identities into the seal
Do not create a pattern with the seal
Do not place the seal on a busy, cluttered, or confusing background

Do not extract the tree as a stand-alone symbol
Don’t create other seals that look similar to the University Seal
Do not incorporate the seal into illustrations
Do not use more than one seal on the surface of a communication
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