The seal may be used for Stanford activities and is our most formal emblem.
The Stanford seal lends authority and authenticity to any communication where it appears. The Seal has a formal and official quality and is often associated with institutional and academic use. It tends to not be widely used on communications related to life-of-the-university events and athletics, where the more informal block S with tree emblem is more appropriate.
University-approved colors shown below must be used for logos and matched for all digital projects, print and promotional items.
Pantone 201 C
Cool grey 11C
Palo Alto green
Pantone 3298 C
University seal downloads
The university’s signature color is Cardinal red. The color mixes for this in files below for download are as follows:
- For png (digital) format: RGB (R: 140, G: 21, B: 21)
- For eps (vector/print) format: CMYK (C: 0, M: 100, Y: 65, K: 34)
Always check the mix for accuracy in your file after download as changes can take place across platforms and/or different versions of software. You may confirm or correct these mixes for use in your projects by checking them in our primary color palette.
University seal 1 color (white, for dark backgrounds)
University seal 2 color (black, white)
University seal 2 color (Cardinal red, white)
University Seal Do’s and Don’ts
Use correct color/background combinations
The university seal should be reproduced in the colors and color combinations shown below.
Download the art sheet which shows correct color combinations for production of the Stanford block S with tree here (link to pdf).
Make it large enough to read
Please use the seal only on communications of sufficiently high quality and resolution that it can be legibly reproduced.
3/8 inch for high-resolution printed materials and 75 pixel for digital materials are the minimum sizes for the University seal.
When the seal is reversed to white the minimum size is 1 inch for high-resolution printed materials and 100 pixel for digital materials.
Give it room to breathe
Whenever possible, allow more than 1/8 the diameter clear space to surround the seal. With the exception of trademark designations, do not place other graphics or typography in the minimum clear space area.
The seal can be a watermark
The seal may be used as a simulated watermark by using a tone-on-tone treatment. The effect can be achieved by using a very light colored seal on a neutral colored background.
The Seal should not be altered in any way, such as by extending or condensing the emblem, outlining or adding borders, adding drop shadows or other special effects, or extracting the tree as a stand-alone symbol.