When working with Stanford identity elements, or communicating on behalf of Stanford University, it is important to be aware of the following university policies:
- Use of Stanford’s trademarks
- Name use requests
- Unit logos
- Social media guidelines
- Stanford.edu name assignment
- Stanford stationery and business card
- Unmanned flying vehicle
- Film, photography and video requests
Stanford University is committed to providing an online environment that is accessible to everyone, including individuals with disabilities. Please visit the Stanford Online Accessibility Program and Stanford Online Accessibility Policy for more information.
Use of Stanford’s trademarks
Stanford’s name and emblems are trademarks owned by the University. With limited exceptions, all products that include Stanford’s name or emblems must be licensed and are royalty-bearing. Non-Stanford entities must be licensed or have approval to use these trademarks. Stanford trademarks are not to be altered, diluted, or otherwise misused. For additional information on how to use Stanford University trademarks refer to:
If you are using the block S with tree or Stanford word marks such as “Cardinal”, “The Farm”, or “Fear the Tree” on any item that is being sold or otherwise distributed in commerce, you must use artwork that includes the appropriate ® or ™ trademark designation. Please contact Trademark Licensing at firstname.lastname@example.org for information about licensing Stanford’s trademarks and obtaining artwork with proper trademark designations.
Name use requests
Direct requests from third parties to use Stanford’s name, photographs of the university, or any of its seals, logos, or symbols in advertisements or marketing materials, press releases, videos, commercials, movies or television programs to email@example.com.
University Name Use Requests Policy
At the request of the Office of the Provost, all logos and wordmarks developed by externally facing campus units require approval of the offices of University Communications and Trademark Licensing, with final approval by the Office of the Provost, as needed. For more information, please consult the Unit Logo Policy.
Unit Logo Policy
Social media guidelines
These guidelines are designed to help Stanford employees make appropriate decisions when managing and/or developing social media initiatives on behalf of the university. Additionally, the guidelines are intended to advise Stanford employees who indicate an institutional affiliation on their personal social media profiles on how to balance their affiliation with personal conversation.
Social Media Guidelines
Stanford.edu name assignment
Stanford University owns the Stanford.edu Internet domain and assigns URLs to benefit the academic, research and other University activities and interests. For information about rules that apply to Stanford.EDU domain names, please consult the Stanford.edu URL Assignment Policy below.
Stanford.EDU URL Assignment Policy
Stanford stationery and business card
You must have an official connection with Stanford and be conducting official university business in order to use Stanford business cards and stationery.
Stanford Business Card / Stationery policy
Unmanned flying vehicle
Third Party flights of UFV’s are prohibited from within or above University lands. Stanford Faculty, Staff and Students and approved vendors may operate UFV’s if and only if the flight is approved in advance by the University’s UFV Committee in addition to any other applicable entities within the University, the flight has a nexus to the University’s mission or community, and the flight adheres to any limits prescribed by the UFV Committee to ensure safety and compliance with all applicable laws.
Operation of Unmanned Flying Vehicles
Film, photography and video requests
Filming and photography on Stanford-owned lands, including the Redwood City campus and open space areas such as The Dish walking trail, are restricted. Most filming and photography require advance permission. The university reserves the right to refuse or revoke permission to film or photograph on Stanford-owned lands for any reason.
Film, photography and video requests policy