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Typography

Our fonts keep our look and feel consistent.

Introduction
Guidelines
Source Sans Pro
Download and guidelines
Source Serif Pro
Download and guidelines
Crimson Text
Download and guidelines

Introduction

Principles for using Stanford fonts

Three fonts are recommended for use in Stanford communication: Source Sans Pro, Source Serif Pro and Crimson Text. Remember to treat the Stanford signature as artwork, because it cannot be accurately reproduced by using a font.

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Source Sans Pro

Use for headlines and body copy

Source Sans Pro is our primary sans-serif font and should be used in unit signatures alongside the Stanford wordmark and should be used as a primary sans-serif font in your print, web and social media communications. For situations where Source Sans cannot be used, use News Gothic or Gill Sans as fallback fonts.

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Source Serif Pro

Use for headlines and body copy

Source Serif Pro is our primary serif font and should be used in headlines and body copy as a primary serif font in your web and social media communications. For situations where Source Serif Pro cannot be used, use Minion Pro or Times New Roman.

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Crimson Text

Use for headlines for print communications

Crimson Text (also referred to sometimes as just “Crimson”) is our secondary serif font and can be used in headlines for print communications. Please note, Stanford signature cannot be accurately reproduced using Crimson - it should be treated as artwork, not as typography.

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