Skip to content

Main Content

Typography

Our fonts keep our look and feel consistent.

Installation
Guidelines and instructions
Source Sans Pro
Source Sans Download and guidelines
Source Serif Pro
Source Serif Download and guidelines
Crimson Text
Crimson Download and guidelines

Installation

Instructions for installing Stanford identity fonts on your computer

Guidelines

Three fonts are recommended for use in Stanford communication: Source Sans Pro, Source Serif Pro and Crimson Text. Remember to treat the Stanford signature as artwork, because it cannot be accurately reproduced by using a font.

Installing fonts on your computer

If you want to use the Stanford identity fonts in documents or files on your computer, you will need to download and install them first.

  1. Download and open the fonts below (.zip).
  2. Select all the .otf files in the folder and then,

    On a Mac, double-click to open and click the "Install" button on the dialog box that appears. (Detailed Mac instructions, if needed)

    On a PC, right click and choose "Install" in the menu that appears. (Detailed Windows instructions, if needed)

  3. Close and reopen any programs that will use the fonts.

If you are having trouble installing the fonts, you can submit a help ticket. Back to top

Source Sans Pro

Use for headlines and body copy

Source Sans Pro is our primary sans-serif font and should be used in unit signatures alongside the Stanford wordmark and should be used as a primary sans-serif font in your print, web and social media communications. For situations where Source Sans cannot be used, use News Gothic or Gill Sans as fallback fonts.

Back to top

Source Serif Pro

Use for headlines and body copy

Source Serif Pro is our primary serif font and should be used in headlines and body copy as a primary serif font in your web and social media communications. For situations where Source Serif Pro cannot be used, use Minion Pro or Times New Roman.

This font was recently updated to include italic font faces, which are now available for download here. Italic font faces for web should become available from Google Fonts soon.

Back to top

Crimson Text

Use for headlines for print communications

Crimson Text (also referred to sometimes as just “Crimson”) is our secondary serif font and can be used in headlines for print communications. Please note, Stanford signature cannot be accurately reproduced using Crimson - it should be treated as artwork, not as typography.

Back to top