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Policies

When working with Stanford identity elements, or communicating on behalf of Stanford University, it is important to be aware of the following university policies:

Use of Stanford Trademarks

Stanford's name and emblems are trademarks owned by the University. With limited exceptions, all products that include Stanford’s name or emblems must be licensed and are royalty-bearing. Non-Stanford entities must be licensed or have approval from Stanford Business Affairs to use these trademarks. Stanford trademarks are not to be altered, diluted, or otherwise misused. For additional information on how to use Stanford University trademarks refer to:

If you are using the Block S with Tree or Stanford word marks such as “Cardinal”, “The Farm”, or “Fear the Tree” on any item that is being sold or otherwise distributed in commerce, you must use artwork that includes the appropriate ® or ™ trademark designation. Please contact Trademark Licensing at trademarks@stanford.edu for information about licensing Stanford's trademarks and obtaining artwork with proper trademark designations.

Name Use Requests

Direct any requests to use Stanford’s name, photographs of the university, or any of its seals, logos, or symbols in advertisements or marketing materials, press releases, videos, commercials, movies or television programs to University Communications.

The Office of Vice President for Business Affairs and Chief Financial Officer reviews requests for use of the Stanford name for use in connection with Stanford’s business activities or by outside entities doing business with Stanford.

University Name Use Requests Policy

Unit Logos

At the request of the Office of the Provost, all logos and wordmarks developed by externally facing campus units require approval of the offices of University Communications and Trademark Licensing, with final approval by the Office of the Provost, as needed. For more information, please consult the Unit Logo Policy.

Unit Logo Policy

Social Media Guidelines

These guidelines are designed to help Stanford employees make appropriate decisions when managing and/or developing social media initiatives on behalf of the university. Additionally, the guidelines are intended to advise Stanford employees who indicate an institutional affiliation on their personal social media profiles on how to balance their affiliation with personal conversation.

Social Media Guidelines

Stanford.EDU Name Assignment

Stanford University owns the Stanford.EDU Internet domain and assigns URLs to benefit the academic, research and other University activities and interests. For information about rules that apply to Stanford.EDU domain names, please consult the Stanford.EDU URL Assignment Policy.

Stanford.EDU URL Assignment Policy

Stanford Stationery and Business Card

You must have an official connection with Stanford and be conducting official university business in order to use Stanford business cards and stationery.

Stanford Business Card / Stationery policy

Unmanned Flying Vehicles

Third Party flights of UFV’s are prohibited from within or above University lands. Stanford Faculty, Staff and Students and approved vendors may operate UFV’s if and only if the flight is approved in advance by the University’s UFV Committee in addition to any other applicable entities within the University, the flight has a nexus to the University’s mission or community, and the flight adheres to any limits prescribed by the UFV Committee to ensure safety and compliance with all applicable laws. 

Operation of Unmanned Flying Vehicles

Online Accessibility

All Stanford academic and administrative units that create and maintain websites and web‐based applications used in the programs and activities of the University will make them accessible to its students, faculty, staff and participants in the University’s programs and activities who have disabilities. All personnel who are involved in the procurement, preparation and maintenance of University Websites and web‐based applications should adopt this goal, with the assistance of campus resources dedicated to supporting web accessibility. For full details on scope and implementation, please refer to:

Stanford University Online Accessibility Policy