Signature: Usage Guidelines

Min Size Print

.85 inch Print
(not to scale)

Min Size Web

85 pixels Web
(not to scale)

Minimum Size

Signatures should always be reproduced at a size where they are clearly legible. The different signature configurations have different minimum sizes shown at left. The signatures may need to be larger when they are reproduced via low-resolution media such as on websites or in presentations, in order to retain design integrity.


Free Space

Free Space

There should always be a buffer zone surrounding the signature or wordmark, with no type or graphics appearing in the zone. At a minimum the space should be equal to the x-height at any given size and extend above, below, to the left and to the right of the signature or wordmark. This applies to all signature and wordmark variations.


Free Space

Correct Applications

The impact of any graphic identity depends on consistent use resulting in a large number of impressions over a long period of time. Any changes to the shape and color of a wordmark reduce its impact and can, over time, defeat the entire purpose of an identity program.


Incorrect Applications

Free Space

The wordmark and signatures should not be altered in any way, such as extending, condensing, outlining, adding borders, special effects or drop shadows, or attaching other words or graphics. The graphics on these pages are a few examples of incorrect usage and alterations of the Stanford wordmark. Please avoid these and all other changes to the Stanford wordmark and signatures.