Seal: Usage Guidelines
(not to scale)
Please use the seal only on communications of sufficiently high quality and resolution that it can be legibly reproduced. 3/8 inch is the minimum size for high-resolution printed materials. When the seal is reversed to white the minimum size is 1 inch.
Whenever possible, allow more than 1/8 the diameter clear space to surround the seal. With the exception of trademark designations, do not place other graphics or typography in the minimum clear space area.
The seal is always one color. The preferred color presentation for the seal is in Pantone Cool Gray11C. When that color is not available or appropriate, a black seal may be used. The seal may be rendered in gold or silver foil stamping when printing on the highest quality communications.
The background field of the seal will usually appear in white. It is also acceptable to use a neutral colored paper stock or other background color as the background field of the seal.
Graphic design professionals can change the background field color of the seal by selecting the circular white disc at the back of the seal eps artwork. The disc color should only be changed to match a background color on which the seal appears.
Pantone Cool Gray 11
Seal reversed to white on Cool Gray 11
Seal reversed to white on black
Seal reversed to white on Cardinal
Seal in Cool Gray 11 or black on neutral background equivalent to or lighter than 30% black
Special version of black seal artwork with additional white line around exterior for use on black
Special version of Cardinal seal artwork with additional white line around exterior for use on Cardinal
The seal may be used as a simulated watermark by using a tone-on-tone treatment. The effect can be achieved by using a very light colored seal on a neutral colored background.
The Seal should not be altered in any way, such as by extending or condensing the emblem, outlining or adding borders, adding drop shadows or other special effects, or extracting the tree as a stand-alone symbol. Here are a few examples of incorrect usage and alterations of the Stanford seal. Please avoid these and all other changes.
Do not place Cardinal seal on black background
Do not reverse seal out of colors outside the primary palette
Do not substitute colors
Do not color in the seal
Do not place other images or program identities into the seal
Do not create a pattern with the seal
Do not place the seal on a busy, cluttered, or confusing background
Do not place the standard seal artwork on a dark background. (See above for correct version.)
Do not extract the tree as a stand-alone symbol.
Do not incorporate the seal into illustrations
Do not use more than one seal on the surface of a communication