Using Emblems with Signature

The Stanford University wordmark and signature system has been designed to be compatible with existing university emblems: the seal and the block-S with tree. In general, the seal reads best in formal correspondence and materials. The block-S with tree is recommended for informal communications.

Formal Signature Options

Formal Configurations

The formal Stanford University signature is composed of the Stanford wordmark and Stanford seal. Numerous configurations have been developed and pre-approved for immediate use. This signature configuration is best suited for formal materials: official letterhead, prestigious event invitations, awards, etc. As a refined illustration, the Stanford seal emblem does not reproduce well in small applications and on many online venues.

Minimum Size

Signatures should always be reproduced at a size where they are clearly legible. When using a signature with the seal, the seal should never be smaller than 3/8 of an inch. Signatures may need to be larger when reproduced via low-resolution media such as on websites or in presentations, in order to retain design integrity.

Free Space

There should always be a buffer zone surrounding the signature or wordmark, with no type or graphics appearing in the area. At a minimum the space should be equal to the x-height at any given size and extend above, below, to the left and right of the signature or wordmark.

Informal Configuration options

Informal Configurations

The informal Stanford University signature is composed of the Stanford wordmark and Stanford block-S with tree. Numerous configurations have been developed and pre-approved for immediate use. This signature configuration is best suited for student activities, informal event fliers and other non-academic activities. The two-color block-S with tree should always be used in multicolor applications. A special one-color block-S with tree is available for use on limited color applications such as one color printing, black & white templates or copy outputs for internal communications. A special block-S with tree is available for use in social media.

Minimum Size

Signatures should always be reproduced at a size where they are clearly legible. When using the informal signatures the Block S should never be smaller than 3/8 of an inch tall. Signatures may need to be larger when reproduced via low-resolution media such as on websites or in presentations, in order to retain design integrity.

Free Space

There should always be a buffer zone surrounding the signature or wordmark, with no type or graphics appearing in the area. At a minimum the space should be equal to the x-height at any given size and extend above, below, to the left and right of the signature or wordmark.