Unit Signature: Usage Guidelines

Signature configurations for schools and academic departments

These diagrams for academic signature configurations show element alignments, spacing and relative sizes. The point size specifications demonstrate both line spacing, leading and title size relationships. When signatures need to be either larger or smaller, the relative scale of elements should be observed. The configuration using all capital letters in Source Sans Pro semibold are reserved for our seven schools and a few select university-wide initiatives. Please contact us before using that option.

Free Space

First Tier

Logo size:
15 points on the height of the “f” in Stanford.
First tier entities:
15 pt Source Sans Semibold, all capitals. Set kerning to optical.
Rules:
0.60 point weight.
Free Space

Second Tier

Logo size:
15 points on the height of the “f” in Stanford.
First tier entities:
15 pt Source Sans Semibold, all capitals, Set kerning to optical.
Rules:
0.60 point weight.
Second tier entities:
12 pt Source Sans Regular, capitals and lowercase, set kerning to optical.

Signature configurations for academic departments, administrative units, institutes and centers

These diagrams for signature configurations show element alignments, spacing and relative sizes. The point size specifications demonstrate both line spacing, leading and title size relationships. When signatures need to be either larger or smaller, the relative scale of elements, leading, etc. should be observed.

Free Space

First Tier – One line

Logo size:
15 points on the height of the “f” in Stanford.
First tier entities:
12.75 pt Source Sans Regular, capitals and lowercase. Set kerning to optical.
Rules:
0.60 point weight.

 

First Tier

First Tier - Two Lines

Logo size:
15 points on the height of the “f” in Stanford.
First tier entities:
10.5/11.25 pt Source Sans Regular, capitals and lowercase. Set kerning to optical.
Rules:
0.60 point weight.
Second Tier - one line

Second Tier – One Line

Logo size:
15 points on the height of the “f” in Stanford.
First tier entities:
8.25 pt Source Sans Italic, capitals and lowercase. Set kerning to optical.
Rules:
0.60 point weight.
Second tier entities:
10.5 pt Source Sans Regular, capitals and lowercase, set kerning to optical.
Second Tier - two line

Second Tier – Two Lines

Logo size:
15 points on the height of the “f” in Stanford.
First tier entities:
8.25 pt Source Sans Italic, capitals and lowercase. Set kerning to optical.
Rules:
0.60 point weight.
Second tier entities:
10.5/11.25 pt Source Sans Regular, capitals and lowercase. Set kerning to optical.
 

Free Space

Vertical Configuration

Logo size:
15 points on the height of the “f” in Stanford.
First tier entities:
12.75 pt Source Sans Regular, capitals and lowercase. Set kerning to optical.
Rules:
0.60 point weight.